Disappointed with this BIG Company's Landing Page [LANDING PAGE AUDIT #2 - Hootsuite]

Wow. LOTS of constructive feedback for this landing page. For such a large and well known company, I was surprised how vague and unclear their selling points were. Idk... maybe they've done a lot of split testing and have found this page to convert best. Probably the case. BUT I will say this: from the perspective of someone who landed on their page after clicking their ad (me), it took me several minutes to figure out what value they were offering. And it still wasn't spelled out to me in measurable terms.
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