More and more businesses are adopting circular economy strategies and pilots, but how do they understand and measure success on the path towards that goal? Ilma Stankeviciute explores the Foundation's new analytics tool and speaks with a business already using it. This is our shortened version of the original live stream, which can still be viewed here:
Circulytics is a new company-level analytics tool, created by the Ellen MacArthur Foundation, that reveals the extent to which a company has achieved circularity across its entire operations. Developed in collaboration with a number of companies, including the Foundation’s 13 Global Partners, and tested by over 30 companies in 2019.
Ilma Stankeviciute, Learning Designer at the Ellen MacArthur Foundation - creates business focused learning content for the circular economy learning hub as well as designs and facilitates various learning experiences online and face to face.
Jarkko Havas, Lead of Data and Metrics Initiative at the Ellen MacArthur Foundation - leads the Foundation's efforts on harnessing data and metrics to accelerate the transition to circular economy, and supports the Foundation’s Global Partners in exploring the value creation potential that circular economy offers.
Tom Giddings, Sustainability Data and Reporting Manager at DS Smith - has been one of the leading figures in DS Smith's assessment and use of the Circulytics circular economy measurement tool.
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