Dwell time is the amount of time spent on a web page whereas bounce rate is the percentage of visitors who visit a page but then return to the SERPs without visiting other pages. No matter how much time a visitor spends on your web page (2 seconds or 2 hours), if they didn't click on anything, it's a bounce.
Credit: @Brian Dean
๐ Dwell Time Is NOT Bounce Rate
๐Dwell Time Is NOT Average Time on Page
๐Dwell Time Is NOT Session Duration
๐Here are a few dwell time examples and how they may be interpreted:
๐2 second dwell time: I didn’t find what I wanted/expected on your site. So, I quickly went back to the SERP to find something better.
๐2 minute dwell time: I found your content pretty useful and stuck around a couple of minutes to read it.
๐15 minute dwell time: I found your content super-useful and was heavily-invested in what you had to say.
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