Asking Visitors vs Visitor Behavior - Site Optimization

Industry professionals are good at arguing why their services are essential. Those professionals that advocate the use of qualitative testing will tell you why it is so important. In this video, we will address their main arguments and the counter thinking of the true digital tester.

At the end, I will also review a case study where we used qualitative data to answer some important business questions. With this case study, you will learn the 3 ways you should be using qualitative data.

In this video, you will learn several things to improve your testing efforts including:
• Arguments for qualitative testing
• Counter-arguments that show why most qualitative data is overrated
• How you can use qualitative data to answer business questions
• The three things to remember to maximize the value of qualitative data

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

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