Black Friday is undergoing a transformative period where consumers are ditching brick-and-mortar stores for online shopping. Reuters noted Friday, that traffic volumes at stores across the country on Thanksgiving eve were soft -- and it's likely the trend will continue through the weekend.
Another report via KeyBanc Capital Markets found traffic “somewhat muted at malls” during Thanksgiving and Black Friday.
KeyBanc's analyst Edward Yruma attributed the decline to more online sales.
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